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Solar & Storage Live Review

AlphaESS UK recently participated in the Solar & Storage Live exhibition at The NEC in Birmingham. Solar & Storage Live is the UK's largest renewable energy exhibition showcasing the technologies at the forefront of the transition to a greener, more innovative and decentralised energy system.

This year saw 20,000+ attendees, including 250+ exhibitors, 300+ speakers, 60+ start-ups, and 30+ partners and associations, where Industry leaders shared their views and expertise on key topics such as the energy security bill, new technology, and financing.

AlphaESS UK was one of the 250 exhibitors over the three-day event, and we also had two installer training sessions where our team showcased our cutting-edge energy storage inverters and innovative battery solutions.

The event proved to be an invaluable experience for the company, offering numerous insights and opportunities for growth. We wanted to bring all our audiences up-to-date on the event, from those who attended to those who unfortunately couldn’t make it.

The following explores what worked well for AlphaESS UK at the event and the valuable feedback we received from customers, but first, it’s time to announce our event competition winner…

On Stand Competition Winner

We ran a visitor competition to win £200 worth of Amazon Vouchers as part of the exhibition. We had a great response to the competition. The winner, chosen at random, was Graham Bell, a Sales Surveyor at Amelio Solar Energy.

Graham received the £200 voucher, as shown in the picture, and his colleagues hope some of the spending will be on sweet treats for the office. Graham was non-committal about this!

Graham Bell of Amelio Pictured with his winning £200 amazon voucher courtesy of AlphaESS UK

Showcasing AlphaESS Battery Energy Storage Systems

AlphaESS UK exclusively supplies through trade distributors, and we were delighted to be joined by some of those key partners who were exhibiting also.

We ensured all departments within the company were represented on the stand, which allowed us to answer all questions from knowledgeable renewable installers, showcasing our excellent product range and our team's collective knowledge and support. This collaborative approach helped build trust and credibility with attendees and ensured the stand was busy over the course of the event.

AlphaESS UK exclusively supplies through trade distributors, and we were delighted to be joined by some of those key partners who were exhibiting also.

We ensured all departments within the company were represented on the stand, which allowed us to answer all questions from knowledgeable renewable installers, showcasing our excellent product range and our team's collective knowledge and support. This collaborative approach helped build trust and credibility with attendees and ensured the stand was busy over the course of the event.

Flagship Product Launch

The event was also the perfect time to showcase AlphaESS flagship H30–an air-cooling outdoor hybrid-coupled energy storage system capable of both on-grid and off-grid operations. Additionally, H30 can be programmed to discharge and meet the energy demand on a project basis, designed for small businesses. The most notable design for this system is the plug-and-play battery module installation, which makes the installation process even more straightforward.

The H-30 was a focal point for customers visiting the stand. It became a conversation starter and drew inquisitive visitors eager to learn more about the product's capabilities.

Customers with established relationships took the time to visit AlphaESS UK's stand, demonstrating the strength of existing partnerships and customer loyalty. These visits underscored the importance of solid relationships backed by our excellent products.

The stand design created a significant visual impact, attracting the attention of event attendees. The eye-catching and well-thought-out presentation contributed to the overall success of AlphaESS UK's presence at the event, and special thanks go to the team at Advanceworx, AlphaESS UK’s marketing and communication partners and Sean Cashman and the team at Oaks Exhibitions for making the stand and collateral a real stand out.

A highly knowledgeable technical and installer support team enhanced the experience for visitors to the stand, where attendees could address technical enquiries, receive expert answers from AlphaESS UK staff well-versed in installing AlphaESS products, and provide in-depth knowledge about the company's products.

Valuable Feedback

AlphaESS UK received substantial feedback from visitors, which is vital for understanding customer needs and preferences. Some common themes and comments from customers include:

Visitors expressed a keen interest in the technical specifications of AlphaESS systems, such as inverter power and battery size. They sought information to determine which AlphaESS product would best suit their specific energy storage requirements.

Many enquiries from event attendees focused on commercial system overviews. Customers were eager to gain a comprehensive understanding of how AlphaESS products could benefit their commercial energy needs. Additionally, they sought detailed explanations of the functionality of new systems designed for domestic use.

As we continue to increase the brand and product awareness of AlphaESS products in the UK, it’s encouraging to meet partners and installers and hear directly how AlphaESS systems and our technical support is making a real difference for them and their end-user relationships. As we plan for 2024, we’ll be visible at more industry events and, with our partner network, continue to deliver our installer training and demo days.

Showcasing AlphaESS products to a broader distributor network is a fundamental aim for 2024, and we are keen to explore more collaboration UK-wide. We want to build an extensive partner and installer network, ensuring the benefits of AlphaESS Battery Storage Systems are readily available to residential and commercial customers, ensuring we make energy smarter together, and continuing our drive as a leading battery energy storage solutions provider in the UK.

Solar & Storage Live attendees appreciated our clear explanations of an overview of the benefits of AlphaESS products with more in-depth technical information where required.

"Overall, AlphaESS UK's participation in Solar & Storage Live was a fruitful experience, providing valuable insights and a roadmap for future growth and success in the battery storage industry. With a strong team and a commitment to improving our presence, the company is ready for continued success in the renewable energy sector. We look forward to working closely with the industry in the coming years as we drive even more innovation in the renewable energy sector."

Mark Hale, AlphaESS UK Managing Director

Industry Professionals Give AlphaESS Rave Reviews

Positive feedback from existing customers and installers affirmed AlphaESS's reputation. Customers and industry professionals praised AlphaESS products and customer service, which reflects the company's strong brand and satisfied customer base.

We are working with the AlphaESS global team to help us bring new and additional products to the UK market, and we are encouraged by the feedback from installers who would like to see an enlarged range in the UK, which is a testament to the quality of the products and the support available to installers.

AlphaESS UK Moving Forward

We envisage effective collaborations with our partners and installer network as a strategic move to grow the brand's reach and attain a broader customer base. Building solid partnerships will contribute to the company's development and increase in product range in the UK.

The company recognises the importance of providing advice tailored to a professional audience.  We’re creating a growing installation technical guidance and after-sales support reputation, delivering robust solutions for our network. It’s also great to see the activity and positivity on social media platforms like LinkedIn and Instagram from our growing network. Daily, Installers and distributors share Instagram stories, which help demonstrate their confidence in AlphaESS products.

Word-of-mouth recommendations from satisfied customers have also enhanced the company's reputation and credibility, which continues to grow. AlphaESS UK intends to foster more significant interaction with energy service providers to emphasise their contributions to grid services and cost savings. This engagement can help showcase the company's role in advancing the energy sector.

We are currently having ongoing discussions around introducing other AlphaESS products to the UK market to grow the product range–this expansion can address the growing demand for containerised solutions and other product offerings.

Article by the AlphaESS UK News Team: We look forward to hearing your #AlphaESSUKsuccessstories across social media. Follow us via our social links below.